![]() |
INTRODUCTION TO MARKETING |
COURSE NUMBER: MKT 101 W01
SEMESTER CREDIT HOURS: 3
PREREQUISITES: N/A
CATALOG COURSE DESCRIPTION: This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion and marketing distribution.
SYLLABUS:
REQUIRED TEXT: Marketing: An Introduction, 7th Edition, by Armstrong and Kotler, Prentice Hall, ISBN 0-131-637681. OR Marketing: An Introduction Custom Edition, by Armstrong and Kotler, Prentice Hall, ISBN 0-536-12133-8. TRIPS TO CAMPUS REQUIRED: 0 ACCESS CODE REQUIRED: No ORIENTATION INFORMATION: N/A INSTRUCTOR: Tim G. Smith INSTRUCTOR E-MAIL: tim.smith@gvltec.edu INSTRUCTOR'S NOTE: ONLINE courses (such as this one) fall under the definition of DISTANCE LEARNING. What that means to the students is that they DO NOT have to come to campus at all during the semester. That means you take the tests in your environment, at your time, during the test windows that have been set up. Communication and ONLINE courses (such as this one) have been designed to have the WHOLE class within the WebCt environment. What that means is all communication; again ALL communication needs to be within the course itself. All the online courses that I manage are framed for the student so that they know how to set up their calendars. Tests, Term Projects etc. are all posted on the calendar at the beginning of the course. DISTANCE LEARNING ATTENDANCE POLICY: In order to avoid access denied status, students should make contact with their instructor within the first three days of class. Attendance in an online class is defined by correspondence and the student is expected to demonstrate, at least once a week, that he/she is actively involved and is corresponding in the class. Examples of activities that can be used to demonstrate this involvement include, but not limited to the following: posting/receiving e-mails, participating in online course discussions via bulletin boards and chat rooms, and completing and submitting course assignments. Students not meeting the minimum attendance/correspondence requirement may be withdrawn with a grade of "W" or "WF" based upon the student's academic standing at the last date of attendance/correspondence. Email through WebCT will be the primary means of communication, especially when the student is having difficulty answering a question or solving an exercise or a problem. For your instructor to help you effectively, please provide as much information as possible when communicating and it is the student's responsibility to check all virtual correspondence (email, bulletin board) regularly. College Online strongly encourages communication with your instructor.
WITHDRAWAL POLICY: Students are responsible for completing the required forms for dropping/withdrawing from course(s) and failure to do so will result in a performance grade, usually a grade of" F ". Click here for the last day to withdraw: Important Dates