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HOSPITALITY MARKETING |
COURSE NUMBER: HOS 245
SEMESTER CREDIT HOURS: 3
PREREQUISITES: none
CATALOG COURSE DESCRIPTION: A study of fundamental marketing strategies that are specific to the hospitality industry. Emphasis is placed on how marketing strategies target customer needs and wants.
SYLLABUS:
REQUIRED TEXT: 1. Key-Code for the online HOS 245 Course/Textbook 2. Marketing in the Hospitality Industry, Fourth Edition, Ronald A. Nykiel. Publisher: American Hotel and Motel Association, ISBN: 0-86612-254-0 TRIPS TO CAMPUS REQUIRED: 2 ACCESS CODE REQUIRED: Yes ORIENTATION INFORMATION: TBA INSTRUCTOR: Edward J. Schopf INSTRUCTOR E-MAIL: schopfe@gvltec.mailcruiser.com INSTRUCTOR'S NOTE: Welcome to HOS 245, Hospitality Marketing online. To find out more information about this course email your instructor, Edward J. Schopf at schopfe@gvltec.mailcruiser.com or visit the coursepage in campuscruiser for this class. I look forward to hearing from you! DISTANCE LEARNING ATTENDANCE POLICY: In order to avoid access denied status, students should make contact with their instructor within the first three days of class. Attendance in an online class is defined by correspondence and the student is expected to demonstrate, at least once a week, that he/she is actively involved and is corresponding in the class. Examples of activities that can be used to demonstrate this involvement include, but not limited to the following: posting/receiving e-mails, participating in online course discussions via bulletin boards and chat rooms, and completing and submitting course assignments. Students not meeting the minimum attendance/correspondence requirement may be withdrawn with a grade of "W" or "WF" based upon the student's academic standing at the last date of attendance/correspondence. Email through WebCT will be the primary means of communication, especially when the student is having difficulty answering a question or solving an exercise or a problem. For your instructor to help you effectively, please provide as much information as possible when communicating and it is the student's responsibility to check all virtual correspondence (email, bulletin board) regularly. College Online strongly encourages communication with your instructor.
WITHDRAWAL POLICY: Students are responsible for completing the required forms for dropping/withdrawing from course(s) and failure to do so will result in a performance grade, usually a grade of" F ". Click here for the last day to withdraw: Important Dates